Selectthe publicly traded corporations listed below and obtain the most current SEC Form 10-K (annual financial report) from the company's web site (Do not use the Annual Report that is sent to shareholders):

• AppleCorporation

http://investor.apple.com/secfiling.cfm?filingID=1628280-16-20309&CIK=320193

Calculateandanalyzethe following ratios for your selected company for the last two years from the SEC Form 10-K:

• GrossProfitMargin
• Equity Multiplier

Gross Profit Margin

Compareandcontrastyour company's ratios to industry and competitor standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis or other Internet sources, and provide a detailed answer and analysis as to why your company's ratios are different than the industry/competitor standard.