select the statement relevant to perception of the buyers In depth knowledge about a product also translates into higher involvement because the consumer perceives it as more important, especially if some of that knowledge pertains to characteristics that hold personal meaning. Not only does internal marketing help with developing your organization's brand, but it also boosts brand awareness among your consumers The marketing objectives indicate where the organization wishes to be at any specific period in the future to handle consumers perception Sending mixed messages to employees and potential customers can come across as disingenuous -9C AON O j