select TWO (2) of the following three (3) Question 2 (20 marks/2 pages maximum) Nokia is expected to launch a new smartphone in 2018 in several Middle Eastern markets. A major aspect of its marketing budget will be spent on various different marketing communication campaigns including advertising, public relations and official launch events. a) Briefly explain the major steps in the "communication process" that Nokia must follow, in order to have a positive impact on the sales of the new Nokia phone. (12 marks). b) A manager at Nokia suggests that the advertisements should "integrate" with other communication Explain briefly what this means and provide two reasons why it is useful to integrate marketing communications. Question 3 (20 marks/2 pages maximum) Explain what supply chain management means in marketing channels. Analyze the key elements, processes and technologies related to the management of supply chains in our modern times (2 p maximum) Question 4 Critically explain the phenomenon of persuasion in advertising? If you had to place an ad for business; what are the three factors you have to consider? Give me an example of how differ pan vary in advertising efficiency for the same retail product? How can you assess the choic pages maximum). USE THE SPACE STARTING NEXT PAGE