Select two leaders: one who has recklessly used and one who has responsibly used social media to either promote themselves or their organization.

Include your insights on:

1. Describe each situation.
2. Share specifically, how the leader(s) effectively or ineffectively used social media.
3. What did you learn from the effective leader?
4. What would you have done differently than the ineffective leader?
5. What was the impact to the organization in each case you discuss.