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Select two of the following service sector industries: The restaurant industry, the lodging/hotel industry, or the health/fitness industry. Visit the web sites of several representative

Select two of the following service sector industries: The restaurant industry, the lodging/hotel industry, or the health/fitness industry.

Visit the web sites of several representative firms in the industry you have selected.

  • How would you categorize their similarities?
  • How would you categorize their differences?
  • Identify the generic strategies employed by each of the competitors you've looked at in this industry. Are they similar? Why or why not?
  • Are there any complementary strategies being employed by these firms? If so, what are they? If not, why not?

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