Select which standard of comparison best describes each of the following examples. (Answer choices may be used more than once or not at all.) 1. 2. 3. 4. Competitor Guidelines Industry Compare a company's times interest earned to the rule of thumb of 2 times interest earned. Compare Nike's gross margin to the industry's gross margin. Compare Samsung's net income to its revenues Compare Amazon's cost of goods sold to Walmart's cost of goods sold. Intracompany