SELECTED COMPANY: PLANET FITNESS GYM

With the onset of globalization, many companies are grappling with the concept of localizing their value.

Select an existing company from the list of industries below in which your company has been creating value.

You are members of the strategic planning committee act the HQ of your organization.

1. Rebrand your organization with catchy mission and vision statements.

2. Make a strategic plan that your company will adopt in order to remain economically viable with the onset of globalization challenges.

3. Highlight your recommended execution strategy.

4. Highlight how much money you will need and the suggested source of this funds. (Leverage or otherwise)