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Selecting scenarios for which you will design a visual advertisement and identify additional Integrated Marketing Communication (IMC) tools. Creating a visual, electronic advertisement based on
Selecting scenarios for which you will design a visual advertisement and identify additional Integrated Marketing Communication (IMC) tools.
Creatinga visual, electronic advertisement based on one of the following scenarios. You can use a webpage or an online presentation.
Describingat least two additional IMC tools that will be part of this campaign.
- Scenario One: You work for DQ+A, the hottest, hippest independent advertising agency in Miami. You are charged with creating a campaign for a fast-food restaurant with brand identity issues. Creating an electronic advertisement to attract consumers, particularly a younger male demographic, to the restaurant.
- Scenario Two: You are a part of BDA Worldwide, one of the largest and most successful conglomerates advertising agencies. You have been charged with creating an electronic advertisement campaign for a consumer packaged goods company launching a new skincare product line targeted at women ages 25 to 54.
- Scenario Three: You have helped create several successful infomercials at the Direct2U advertising agency. You are assigned to develop an advertising campaign for a revolutionary line of vacuum cleaners. Design an electronic advertisement to showcase all of your product's features.
- Scenario Four: Develop the scenario with approval from your instructor.
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