Sellers only seek their own benefit; working in sales is very stressful; A good seller is one who sells what he wants to whoever he wants; To be a seller you must not have a heart, a seller is born not made, etc. These are just a few of the negative things we hear about salespeople and sales activity. To reverse these myths, please respond descriptively to the following questions:

What is a sale and how is it different from trust-based personal selling?

What are the responsibilities of the personal salesperson in the age of relational selling?

What is the relationship between ethics and personal sales? What characteristics must sellers have to be successful?

What do you think about the myths mentioned above?