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Selling Price: $750.00 Profit Contribution Margin: 35% of selling price Advertising Cost: 231,000 readership @ $9,100 ad placement cost, plus ad production cost of $3,500

Selling Price: $750.00 Profit Contribution Margin: 35% of selling price Advertising Cost: 231,000 readership @ $9,100 ad placement cost, plus ad production cost of $3,500 Historical Response Rate: .04% Questions: Will this be profitable using the assumptions above? What would ROI (ROMI) be? How many units would we need to sell to breakeven?

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