Selling to customers other than end users is called ________.

government marketing

social marketing

business marketing

end-to-end marketing

primary marketing

A product can be classified as part of the business market or consumer market depending on its ____.

price

physical characteristics

order quantity

intended use

benefits

Perceptual mapping compares products based on the _______ of customers.

needs

perceptions

expectations

ideas

behavior

A tangible product is called a/an ________.

product

good

service

offering

commodity