Senior managers of Supreme Chemicals Ltd. have decided to revamp the marketing program for the company's line of household products, which includes kitchen, bathroom, furniture, flooring, and all-purpose cleaners. They want to promote these products as more environmentally friendly than those of their competitors. The marketing department has developed a large number of possible messages such as "natural," "nature clean," "renewable ingredients," "biodegradable," "the environmental choice," "the responsible choice," and "We care about the earth."

Discuss any legal protection that might exist for this new logo. Are there any requirements to ensure that this protection attaches? [3 points]