Senior Vice President of BP Global Brand and Marketing & Innovation speaks on one of their Brand Values "going green" and having a lower impact on the environment by designing an innovative gas station and applying that concept to their other 25,000 sites.

1. Are people more likely to purchase gas from BP because of its commitment to the environment? Why? Why not?

2. In light of the recent crisis in the Gulf of Mexico, how does BP convince the public that they are sincere about caring about the environment?