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Sensational Soft Drinks makes three products: iced tea, soda, and lemonade. The following data are available: Iced Tea Soda Lemonade Sales Price Per Unit $.90
Sensational Soft Drinks makes three products: iced tea, soda, and lemonade. The following data are available:
Iced Tea | Soda | Lemonade | |
Sales Price Per Unit | $.90 | $.60 | $.50 |
Variable Cost Per Unit | .30 | .15 | .10 |
Contribution Margin Per Unit | $.60 | $.45 | $.40 |
Sensational is experiencing a bottleneck in one of it's processes that affects each product as follows:
Bottleneck process hours per unit:
Iced Tea - 3
Soda - 3
Lemonade - 4
(a) Using a theory of constraints (TOC) approach, rank the products in terms of profitability?
(b) What price for lemonade would equate its profitability (contribution margin per bottleneck hour) to that of soda?
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