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Sensitron and Douglas Tools manufacture and market power tools and accessories. Sensitron targets customers in the professional contractor market, while Douglas Tools focuses on home

Sensitron and Douglas Tools manufacture and market power tools and accessories. Sensitron targets customers in the professional contractor market, while Douglas Tools focuses on home users and professionals. Selected financial data for the companies appears below.

Sensitron

2010

2009

2008

Sales

$2,109,100

$2,095,700

$2,175,700

Average Accounts Receivable

564,500

608,650

631,072

Change in Sales from previous year

0.64%

-3.68%

11.83%

Douglas Tools

2010

2009

2008

Sales

$4,394,000

$4,245,600

$4,474,900

Average Accounts Receivable

718,800

745,850

803,150

Change in Sales from previous year

3.50%

-5.12%

0.59%

Required:

1.

Calculate the accounts receivable turnover ratio for each firm for year 2010, 2009, 2008.

2. Suggest reasons for the differences in the accounts receivable turnover ratios for these two firms.

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