SEO audit of website https://www.hairstore.fr/ 1. Current rating

a. Use Semrush data b. How has the rating modified over the previous few years?

Take a screenshot of the natural key phrases fashion on Semrush.

c. What is the contemporary rating of the internet site?

On what number of key phrases does the internet site rank withinside the first positions on Google? d. Give a pattern of key phrases the internet site rank for.

2. Domain call history a. Use of archive.org and whois.domaintools.com b. How vintage is the area call?

3. Home web page analysis

a. Are search engine optimization residences optimised?

i. Title tag and meta description. Use a SERP simulator to reveal the preview of the web page in Google's end result web page. https://technicalseo.com/tools/google-serp-simulator/

ii. H tags. Use Web Developer extension to define the headings. b. Is the web page principal content material optimised?

i. Is there any textual content content material? In good enough quantity?

ii. Are there any images? Are they optimised?

iii. Is there every other content material type?

iv. Are there any hyperlinks to different pages?

4. Category web page analysis Select one principal class and solution the identical questions than for the house web page, plus a few precise questions for classes

a. Is class navigation optimised?

b. Does navigation to classes and sub-classes require many clicks? c. Is there a breadcrumb path on class pages?

5. Product web page analysis

Select one product web page and solution the identical questions than for the house web page, plus a few unique questions for product pages

a. Is there a breadcrumb path on product pages?

b. Does the web website online use up- or cross-promoting options?

6. Backlink profile a. How many back links do the internet site have?

b. How many referring domain names do the internet site have?

c. Do the back links come from dependable websites?

d. Are anchors varied?

e. How do you compare the general back-link profile?