SEO Technical Audit: On-Page (On-Site) 4 points Before performing a technical audit of the websites, you must first develop an evaluation instrument (see Lecture 05/05a) and select the tools you will use to perform the analysis. To get started, provide answers to the following questions (and include screenshots where helpful). In a single paragraph, describe what an "On-Page SEO technical audit is and why it is important in SEM. Complete the table below using information from your readings and lectures. In the first column, name the On-Page SEO criteria (e.g., page speed). In the second column, describe how the criteria will be measured/scored (e.g., are you comparing to benchmarks?) and, in the third column, specify the tools or websites you have selected to evaluate the criteria. (Note: For On-Page SEO, you typically want to use at least two tools to measure a single criterium - for accuracy, validity, and reliability.) Make sure to include the tools or websites you use in the bibliography. Note that you may add or remove rows in this table, as required. Criteria Description Tools Table 1. On-Page SEO Criteria and Assessment Tools Complete the next table using criteria from the above table. For each company's website, input the results returned by the selected scoring tools. You can enter multiple scores (and lines) per row to record scores from different tools. (Remember to change the names of "Your Company" and "Competitor #" to the actual names.) Evaluation Matrix Criteria Your Company Results Competitor 1 Results Competitor 2 Results Tool(s) Used Table 2. On-Page SEO Comparative Evaluation