September2022

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Final Exam - G4

Submit Assignment

• Due Thursday by 9pm
• Points 20
• Submitting a text entry box or a file upload
• Available Jan 26 at 5:30pm - Jan 26 at 9pm about 4 hours

Sign into a Google Analytics G4 DEMO Account at:

https://analytics.google.com/analytics/web/?utm_source=demoaccount&utm_medium=demoaccount&utm_campaign=demoaccount#/p213025502/reports/dashboard?r=reporting-hub

and click "ACCESS DEMO ACCOUNT" (G4)

The Demo Account includes data from the Google Merchandise Store, an active Ecommerce site that sells Google-branded merchandise.

Answer the following questions:

1. What is the total income from the year 2023?

2. How many new users came to the website via organic search this year? does paid search brings more users in comparison to organic?

3. What is the average engagement time per session?

4. How many times the home page was viewed this month?

5. How many new visitors vs. returning visitors in the last month?

6. What is the second most viewed page on the website during the last month?

7. What is the most commonly used device to access the site during the last 2 months?

8. The most of visitors in the last 2 months belong to which age group?

9. What do you mean by events in G4?

10. What is the most prominent feature of G4 which was not available in the Universal version?

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