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Sequoia Paper Products, Inc., manufactures boxed stationery for sale to specialty shops. Currently, the company is operating at 8 5 percent of capacity. A chain

Sequoia Paper Products, Inc., manufactures boxed stationery for sale to specialty shops. Currently, the company is operating at 85 percent of capacity. A chain of drugstores has offered to buy 30,000 boxes of Sequoias blue-bordered thank-you notes as long as the box can be customized with the drugstore chains logo. While the normal selling price is $5.60 per box, the chain has offered just $3.40 per box. Sequoia can accommodate the special order without affecting current sales. Unit cost information for a box of thank-you notes follows:
Direct materials $1.95
Direct labor 0.39
Variable overhead 0.06
Fixed overhead 1.95
Total cost per box $4.35
Fixed overhead is $445,000 per year and will not be affected by the special order. Normally, there is a commission of 7 percent of price; this will not be paid on the special order since the drugstore chain is dealing directly with the company. The special order will require additional fixed costs of $13,900 for the design and setup of the machinery to stamp the drugstore chains logo on each box.
Required:
1. Which alternative is more cost effective and by how much?
Accept the special order
The operating income would increase by $

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