Sergi is going to present his plan to update his company's order processing system to the company shareholders. He has a strict timeline for implementation, feedback, and the official launch. The shareholders approve his plan and Sergi begins to implement it. As the update goes forward Sergi realizes that feedback will take longer than he anticipated. How should Sergi approach the shareholders with this information? He should tell them right away and educate them as to why this is happening, why it is important to take the time, and establish a new timeline. He should explain to them that there are always unexpected bumps in the road and that they shouldn't worry. He should have known about this ahead of time so it wouldn't have happened. He should wait until they realize what is happening and then educate them as to why it is happening and realign expectations.