Serial No Item Marks allocated Marks Scored 1 A brief history about the company, Description of 10 products, PESTLE analysis of the markets, development of the plan Application of promotional campaign 10 (Comprehensiveness of the promotion-5, Regularity in promotion-5) 3 Presentation in the class. 10 5- Marks for the quality of 5-Marks for handling the presentation questions Total 30 Serial No Item Marks allocated Marks Scored 1 A brief history about the company, Description of 10 products, PESTLE analysis of the markets, development of the plan Application of promotional campaign 10 (Comprehensiveness of the promotion-5, Regularity in promotion-5) 3 Presentation in the class. 10 5- Marks for the quality of 5-Marks for handling the presentation questions Total 30