Sermentation, Tarreting and Fodltonint Satan Samage Compaay The Saxon company is a $1.5 billion manufacturer of sansage meats. Sales in the beef sausage category are static and Saxon's brands of beef aausage are experiencing declining revemse. However, the Italian sausage category is growing becanse Italian sausages are becoming very popular, Consumers like ltalian sausages becanse they are very tasty tomato flavoured sausage meat which can be eaten alone or added as extra flavour to many other types of foods. Srixon's brand of Italian sansages is called Yroio. Yryia has full ltalian tomato flawner and it contains less fit than any other brand of Italian sausage. This brand is coperiencing significant growth in the Italian sausage category. However, the Yraie brand represents only 5% of Saxon company's total revenue. Questions: 1. Identify the segmentation variables that the Saxon company could use when segmenting consumers in the Italian saucage product eategory in the UAE. 2. From the segmentation variables listed above, identify three possible target markets for Yiyor. Italian sausages in UAE. Choose the best tanget market and explain your choice. 3. Identify consumers' needs and wants in the ltalian sausage product cafegory. 4. Identify the important features of Yivio Italian sausages. 5. Identify the unique benefit that Yivio offers. 6. Write a positioning statement for Yjyigusing the following formula. To =( target audience) ... \{brand name) is a brand of .... - (product category) that offers ............ (important features) and ...... (unique benefit) 7. Make your positioning statement into a slogan that you could use in your advertising