Serve diverse society (race, age, gender}; Emphasize key social purposes of recreation in working with at-risk youth, serving persons with disabilities, and promoting community development; Achieve fuller public understanding of the value of recreation and parks, and of the leisure-service profession; Upgrade recreation and park programs and facilities, particularly in inner cities and for minority populations; Adopt a benets-based management approach; researching, proving and publicizing the positive outcomes of recreation; Promote recreation's identity as a health-related eld; Develop partnerships with environmental organizations to protect and restore wild lands and waterways