Service business (DOBI - POSSESSION SERVICE)

1. Executive Summary

a)1 long paragraph

Should be explained what is your service business. Location of the servicebusiness - Why did you choose - evidence?

b)A brief suggestion toward 4Ps

2. Developing Service Product and Branding (Product)

a)Flower of services

b)Which element is most affected?

c) Suggestions toward the most affected element

3. Distributing Services Through Physical and Electronic Channels (Place)

a)How should a service be distributed?-Where should a service facility be located?

b)When should the service be delivered?-Suggestions toward the most affected element

4. Service Pricing and Revenue Management(Price)

a)How much to charge?

b)What basis for pricing?

c)Who should collect payment?

d)Where should payment be made?

e)When should payment be made?

f)How should payment be made?

g)How to communicate prices?

h)Suggestions toward the most affectedelement

5. Service Marketing Communication (Promotion)-Who is the target audience? - targetaudience decision

a)What is the objective? - communication objective

b) How is the message communicated? - message decision

c)Where is the message communicated? - media decision

d)When does the communication take place?-Suggestions toward the most affected element