Service Marketing Group Assignment This is a team project. Select a service organisation of your choice and apply your theoretical learning of service marketing.

2. Analyse the customer satisfaction with regards to service quality components for a particular service(s) offering of your industry/organization. The five service quality dimensions learned are tangibility, reliability, responsiveness, assurance, and empathy. Apply and relate the five components to your selected organisation. Your analysis of service components should be 2 pages
4. You shall design and develop a new service offering for your selected organisation. Use tools and frameworks from the course to assist your development efforts. Discuss in detail your new service offering and discuss its STP (segmentation, targeting, positioning), its USP and advantages to users. You should also discuss the 7Ps of service marketing for the new offering, the physical evidence and service scape to be applied, the demand creation strategy for the new service offering, pricing strategy and the distribution channel structure and how technology can be helpful in marketing and distribution on the new service offering.
6. The team presentation will be done in the last two weeks . The presentation should be divided up so that each team member presents a part of the final project. The team member should appear as he/she would in giving a presentation in-person to a group of investors or senior management.
8. Instructions on report submission: The following elements as discussed in point #2 should be included in the report:
   2. Introduction of the selected company
   4. Milestones and accomplishments of companys existing service
   6. Description of the new service offering (also discuss the 7Ps of service marketing, its USP and advantages to users)
   8. Servicescape/physical evidence of selected service provider
   10. Segmentation and Target market and Service Positioning
   12. Demand creation strategy for new offering
   14. Description of employee/customer service team roles in new service offering
   16. Recommended pricing with rationale for new offering
   18. Recommended promotional and advertising strategy for new offering including social media
   20. How technology can be helpful in marketing and distribution of the new service offering