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Service quality affects customer retention and profit in the numerator and _ _ _ _ _ _ _ _ in the denominator of the return
Service quality affects customer retention and profit in the numerator and in the denominator of the return on assets equation.
total income generated
return on sales
customer satisfaction
accounts receivable
accounts payable
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Financial Accounting
Authors: Paul D. Kimmel, Jerry J. Weygandt, Donald E. Kieso
4th Edition
0471072419, 978-0471072416
