Services are intangible. Tourism marketers sell experiences, and tourists take away memories. In the first instance unpack
Fantastic news! We've Found the answer you've been seeking!
Question:
Services are intangible. “Tourism marketers sell experiences, and tourists take away memories”. In the first instance unpack this statement and explain it. In doing so link it to services, specifically the intangibility of services. Then pick one of the States or Territories in Australia, and using its DMO as your starting point, identify and describe the types of tourism experiences being sold in that State or Territory. Lastly provide a ‘mind map’ of the type of memories interstate tourists returning home are likely to have in their brains with QLD or NT
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: