FREE Trial
Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Services have four unique characteristics that distinguish them from goods. These characteristics, however, can make the marketing of services more difficult. What special strategies should

Services have four unique characteristics that distinguish them from goods. These characteristics, however, can make the marketing of services more difficult. What special strategies should marketers adopt for services to address each of the four characteristics?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image_2

Step: 3

blur-text-image_3

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Management

Management

Authors: Patrick J. Montana, Bruce H. Charnov

5th Edition

1438004826, 978-1438004822

More Books

Students also viewed these General Management questions

Question

★★★★★
Consider the following problem. Maximize Z = 2x1 x2 + 3x3, Subject to and x1 ¥ 0, x2 ¥ 0, x3 ¥ 0. 3 22 x2

Answered: 1 week ago

Question

★★★★★
Otter Bay Kayaking Adventures The idea of working at a summer job with a tour company such as Otter Bay Kayaking Adventures appeals to you. You decide to write a prospecting letter to Otter Bay...

Answered: 1 week ago

Question

★★★★★
There are three machines, all of which are needed for a system to work. Machine i functions for an exponential time with rate i before it fails, i = 1, 2, 3. When a machine fails, the system is shut...

Answered: 1 week ago

Question

★★★★★
The controller of Hall Industries has collected the following monthly expense data for use in analyzing the cost behavior of maintenance costs. Instructions (a) Determine the fixed- and variable-cost...

Answered: 1 week ago

Question

★★★★★
What is the primary focus of microeconomics? A ) The behavior of individual markets and agents B ) The total economic performance of a country C ) International trade relations D ) The behavior of...

Answered: 1 week ago

Question

★★★★★
year 1&2 balance sheets Problem 11-25A (Static) Recording and reporting stock transactions and cash dividends across two accounting cycles LO 11-3, 11-6 [The following information applles to the...

Answered: 1 week ago

Question

★★★★★
Chase strategy refers to the concept that you are chasing the demand set by the market. Production is set to match demand and does not carry any leftover products. This is a lean production strategy,...

Answered: 1 week ago

Question

★★★★★
In the research article "Alternative Perspectives in the Organizational Sciences: "Inquiry from the Inside" and "Inquiry from the Outside," Evered and Louis talk about both modes of inquiry as a way...

Answered: 1 week ago

Question

★★★★★
Correcting negative trends in KPIs requires a robust Corrective Action procedure. Research and provide a narrative on a Corrective Action procedure. Ensure that you include the connecting process....

Answered: 1 week ago

Question

★★★★★
(i) (ii) (iii) Delphine & Co. is a law firm which had been operating for the past 20 years. The firm has over 200 active clients, mainly commercial organisations, and the clientele is still growing....

Answered: 1 week ago

Question

★★★★★
Share which technologies (e-learning, simulation, virtual reality, podcasts, etc.) most appeal to you. Explain why they appeal to you.

Answered: 1 week ago

Question

★★★★★
Do you think that Vice President Winchester would be better off dropping graphic rating forms, substituting instead one of the other techniques we discussed in this chapter, such as a ranking method?...

Answered: 1 week ago

Question

★★★★★
Specifically what type of appraisal tool does the company seem to be using, based on what you read in this chapter? How would you modify it?

Answered: 1 week ago

Question

★★★★★
What appraisal tool or tools would you recommend using at Hautelook, and why?

Answered: 1 week ago

Previous Question Next Question