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Services Marketing Part I Not nll servicescapes are used in the same way. Based on your readings, discuss the Various ways servicescapes are used and
Services Marketing Part I Not nll servicescapes are used in the same way. Based on your readings, discuss the Various ways servicescapes are used and give an example of each. Part II What is o "third place?" Discuss the circumstances under which a servicescape can tak on the charneter of a third place, ind the benefits to both customers and service businesses. Should a third place be incorporated in service businesses? Explain in detail
Services Marketing
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