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Sesnie Corporation is preparing its balanced scorecard for the past quarter. The balanced scorecard contains four perspectives: financial, customer, internal business process, and learning
Sesnie Corporation is preparing its balanced scorecard for the past quarter. The balanced scorecard contains four perspectives: financial, customer, internal business process, and learning and growth. (Click the icon to view the specific objectives.) (Click the icon to view KPIs and corresponding data.) Read the requirement. Perspective: Objective KPI Financial: 1 Sales revenue growth-core product line 7 Gross margin growth percentage Customer: 3 Market share percentage 6 Number of repeat customers Sesnie Corporation Balanced Scorecard Report For Quarter Ended December 31 Goal Goal Actual Achieved? $2,000,000 $2,350,000 Yes 24% 28% Yes 17% 20% Yes 105,000 98,000 No
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