Session Task

1. Analyze the importance of creating effective brand orientation

2. Discuss your thoughts why we need to conduct and effective orientation (at least two paragraphs).

3. Based from the case studies given below, discuss in brief paragraph stating your overview and opinion on the following questions about the common ethical dilemma faced in business.

A. Creating an effective brand orientation

Everyone knows the value of a first impression. First impressions are everything - and often, they teach us all we need or want to know about a person, team, or organization. Your organization is no different. According torecent research, more than 40% of turnover happens within a new hire's first month on the job, and another 10% or more leave within the first year. What kind of a first impression are you giving to your new hires? How well are you preparing them for their first days and weeks on the job? In other words, what does your orientation look like?

According to Shane Green inCulture Hacker, your orientation should be "memorable, motivating, and effective in introducing new employees to the brand, culture, and business." It should introduce the new hires to the brand, culture, values, and history of the organization, and prepare them for their performance expectations.

At SGEi, we develop orientation days that set up new team members for success by helping create emotional connection to the brand itself. Check out this case study to learn how we helped a global luxury hospitality group and deliver an effective orientation for a new brand in the U.S.

Challenge

In early 2017, a global luxury hospitality group was slated to open a new brand in the U.S. The brand had a strong identity and was already established in other parts of the world. However, when the brand decided to open 2 locations in the U.S., they wanted to ensure that their new hires would connect to the brand and embody the new service culture, and that their global success would be translated to these new markets. SGEi was chosen to assist in the creation of this service culture and an effective brand orientation, because we specialize in adapting training materials, including orientation programs, to be easily understood and immersive to local cultures.