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Setting an initially high price to cover costs and generate a profit is known as ---. a. Price skimming b. Market share pricing c. Penetration
Setting an initially high price to cover costs and generate a profit is known as ---.
a. Price skimming
b. Market share pricing
c. Penetration pricing
d. Break-even pricing
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Accounting A Smart Approach
Authors: Mary Carey, Cathy Knowles, Jane Towers-Clark
3rd Edition
0198745133, 978-0198745136
