Several conditions must exist for market segmentation to be successful. These conditions include all of the following except segments must be identifiable and divisible. 2 the company must be able to reach the chosen segment with a particular marketing mix. 3 the total market should be divided so that segments can be compared on sales potential, costs, and profits. at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment. 5 customers' needs for the product must be homogeneous