Several months after making changes, the director asks to speak with you. She says, "Now that we have addressed exposure and ensured consumers are paying attention to and interpreting our ads better, we would like to improve the store environment itself so that they have a better shopping experience."

What would be the best choice to improve the shopping experience at the stores in the mall?

Select an option from the choices below and click Submit.

Develop a soundtrack that fits with the target market to be played in all stores. This option has a medium cost to execute in terms of both time and money.

Develop a signature scent that diffuses throughout the store, create a soundtrack with a signature sound that plays periodically, and encourage people to touch the clothes on display. This option has the highest cost to execute in terms of both time and money.

Set up the displays so that customers are encouraged to touch and feel the clothing. This option has a medium cost to execute in terms of both time and money.

Develop a signature scent that diffuses throughout the store. This option has a medium cost to execute in terms of both time and money.

Set up displays that discourage the customers from touching the clothes, so that the displays stay looking tidy and well presented. This option has the lowest cost to execute in terms of both time and monev.