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Several people saw a television ad for Coca - Cola and also saw a magazine ad for Coca - Cola. This is referred to as:
Several people saw a television ad for CocaCola and also saw a magazine ad for CocaCola. This is referred to as:
over saturation of advertising
media sensitization
vehicle duplication
advertising overload
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Ethics Theory and Contemporary Issues
Authors: Barbara MacKinnon, Andrew Fiala
9th edition
1305958675, 978-1337525299, 1337525294, 978-1305958678
