Several years ago. cosmetics manufacturer Elizabeth Arden announced its decision to cancel the launch - including a $12 million advertising campaign to announce the product plus $1.7 million in distribution costs - of Elizabeth Taylor's Black Pearls perfume despite having already spent $15 million on development, marketing, and inventory. Arden should have gone ahead with the planned launch if the anticipated revenue from sales of existing inventory exceeded at least $12 million $15 million $13.7 million $1.7 million O $28.7 million