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Severo S . A . of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement ( in terms of

Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below: Divisions Total CompanyClothLeatherSalesR4,186,000 R2,300,000 R1,886,000 Variable expenses 1,874,7601,020,000854,760 Contribution margin 2,311,2401,280,0001,031,240 Traceable fixed expenses: Advertising 760,000360,000400,000 Selling and administrative 570,000270,000300,000 Depreciation 241,000121,000120,000 Total traceable fixed expenses 1,571,000751,000820,000 Divisional segment margin 740,240 R529,000 R211,240 Common fixed expenses 396,000 Operating incomeR344,240 Top management cant understand why the Leather Division has such a low segment margin when its sales are only 18% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Leather Division Product Lines GarmentsShoesHandbagsSalesR560,000 R750,000 R576,000 Traceable fixed expenses: AdvertisingR86,000 R118,000 R196,000 Selling and administrativeR36,000 R41,000 R42,000 DepreciationR25,000 R62,000 R33,000 Variable expenses as a percentage of sales 60%30%51%Analysis shows that R181,000 of the Leather Divisions selling and administrative expenses are common to the product lines.Required:1. Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines. 2. Management is surprised by the handbag product lines poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold: Handbag Markets DomesticForeignSalesR360,000 R216,000 Traceable fixed expenses: AdvertisingR46,000 R150,000 Variable expenses as a percentage of sales 45%61%All of the handbag product lines selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets. 3. Refer to the statement prepared in (1) above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R206,000 or sales of the shoes product line by R151,000. The campaign would cost R36,000.a. Compute the increased operating income for these product lines for the expected increased sales. b. Based on the above results, which product line should be chosen? multiple choiceGarmentsShoes Prev Question 1 of 1 Total 1 of 1 Visit question mapThis is the last question in the assignment. To submit, use Alt + S. To access other questions, proceed to the question map button.Next

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