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Severo S . A . of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement ( in terms of

Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement (in terms of the Brazilian currency, the real, R) for last month is given below: ook ences Divisions Total Company Cloth Leather R 4,080,000 R 2,400,000 R 1,680,000 Sales Variable expenses 1,918,0001,040,000878,0001,360,000802,000 Contribution margin 2,162,000 Traceable fixed expenses: 611,000380,000231,000 Advertising 515,000290,000225,000 Selling and administrative 245,000123,000122,000 Depreciation 1,371,000793,000578,000 Total traceable fixed expenses 567,000 R 224,000 Divisional segment margin 791,000 Common fixed expenses Operating income 398,000 R 393,000 Leather Division Product Lines Garments Shoes Handbags R580,000 Sales R780,000 R320,000 Traceable fixed expenses: R 58,000 R 82,000 R 91,000 Advertising R 38,000 R 43,000 R 48,000 Selling and administrative R 27,000 R 64,000 R 31,00050% Depreciation 70% Variable expenses as a percentage of sales 40%1 Top management can't understand why the Leather Division has such a low segment margin when its sales are only 30% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Analysis shows that R96,000 of the Leather Division's selling and administrative expenses are common to the product lines. Required: 1. Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines. Product Line Leather Division Garments Shoes Handbags R R 0 Traceable fixed expenses: Total traceable fixed expenses 00 R R R Common fixed expenses: R 2. Management is surprised by the handbag product line's poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold: Sales Traceable fixed expenses: Advertising Variable expenses as a percentage of sales Handbag Markets Domestic Foreign R280,000 R40,000 R 48,000 R43,00046%78% All of the handbag product line's selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets. Handbags Sales Market Domestic Foreign R R Traceable fixed expenses: 0 R O R Common fixed expenses: Total common fixed expenses R 0 Updates Available Do you want to restart to ir updates now or try tonight Help Save & Exit 3. Refer to the statement prepared in (1) above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R208,000 or sales of the shoes product line by R153,000. The campaign would cost R38,000. a. Compute the increased operating income for these product lines for the expected increased sales. Garments Shoes RI Increased operating income b. Based on the above results, which product line should be chosen? Garments Shoes

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