Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Severo S . A . of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement ( in terms of
Severo SA of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement in terms of the Brazilian currency, the real, R for last month is given below: ook ences Divisions Total Company Cloth Leather R R R Sales Variable expenses Contribution margin Traceable fixed expenses: Advertising Selling and administrative Depreciation Total traceable fixed expenses R Divisional segment margin Common fixed expenses Operating income R Leather Division Product Lines Garments Shoes Handbags R Sales R R Traceable fixed expenses: R R R Advertising R R R Selling and administrative R R R Depreciation Variable expenses as a percentage of sales Top management can't understand why the Leather Division has such a low segment margin when its sales are only less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Analysis shows that R of the Leather Division's selling and administrative expenses are common to the product lines. Required: Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines. Product Line Leather Division Garments Shoes Handbags R R Traceable fixed expenses: Total traceable fixed expenses R R R Common fixed expenses: R Management is surprised by the handbag product line's poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold: Sales Traceable fixed expenses: Advertising Variable expenses as a percentage of sales Handbag Markets Domestic Foreign R R R R All of the handbag product line's selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets. Handbags Sales Market Domestic Foreign R R Traceable fixed expenses: R O R Common fixed expenses: Total common fixed expenses R Updates Available Do you want to restart to ir updates now or try tonight Help Save & Exit Refer to the statement prepared in above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R or sales of the shoes product line by R The campaign would cost R a Compute the increased operating income for these product lines for the expected increased sales. Garments Shoes RI Increased operating income b Based on the above results, which product line should be chosen? Garments Shoes
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started