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Severo S . A . of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement ( in terms of
Severo SA of Sao Paulo, Brazil, is organized into two divisions. The companys contribution format segmented income statement in terms of the Brazilian currency, the real, R for last month is given below: Divisions Total CompanyClothLeatherSalesR R R Variable expenses Contribution margin Traceable fixed expenses: Advertising Selling and administrative Depreciation Total traceable fixed expenses Divisional segment margin R R Common fixed expenses Operating incomeR Top management cant understand why the Leather Division has such a low segment margin when its sales are only less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division: Leather Division Product Lines GarmentsShoesHandbagsSalesR R R Traceable fixed expenses: AdvertisingR R R Selling and administrativeR R R DepreciationR R R Variable expenses as a percentage of sales Analysis shows that R of the Leather Divisions selling and administrative expenses are common to the product lines.Required: Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines Management is surprised by the handbag product lines poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag line is sold: Handbag Markets DomesticForeignSalesR R Traceable fixed expenses: AdvertisingR R Variable expenses as a percentage of sales All of the handbag product lines selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets Refer to the statement prepared in above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R or sales of the shoes product line by R The campaign would cost Ra Compute the increased operating income for these product lines for the expected increased sales.b Based on the above results, which product line should be chosen?multiple choiceShoesGarments
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