Severo S.A. of Sao Paulo, Brazil, is organized into two divisions. The company's contribution format segmented income statement in terms of the Brazilian currency, the real, R) for last month is given below: Divisions Sales Variable expenses Total Company R 3,655,000 1,880,400 Cloth R 2,150,000 990,000 Leather R 1,505,000 810,400 Contribution margin 1,854,600 1,160,000 694,600 Traceable fixed expenses: Advertising Selling and administrative Depreciation 610,080 460,000 235,000 330,000 240,000 118,000 280,000 220,000 117,000 Total traceable fixed expenses 1,305,000 688,080 617,808 549,600 R Divisional segment margin 472,000 R 77,600 Common fixed expenses 393,000 R 156,600 Operating income Top management can't understand why the Leather Division has such a low segment margin when its sales are only 30% less than sales in the Cloth Division. As one step in isolating the problem, management has directed that the Leather Division be further segmented into product lines. The following information is available on the product lines in the Leather Division Leather Division Product Lines Shoes Garments R510,000 R650,000 Handbags R 345,000 Sales Traceable fixed expenses: Advertising Selling and administrative Depreciation Variable expenses as a percentage of sales R 63,000 R 33,000 R 22,000 60% R 80,000 R 38,900 R 59,000 50% R137,000 R 45,000 R 36,000 52% Analysis shows that R104,000 of the Leather Division's selling and administrative expenses are common to the product lines Required: 1. Prepare a contribution format segmented income statement for the Leather Division, with segments defined as product lines. Product Line Leather Division Garments Shoes Handbags R R RI R Traceable fixed expenses Total traceable fixed expenses R R R Common fixed expenses R 2. Management is surprised by the handbag product line's poor showing and would like to have the product line segmented by market. The following information is available about the markets in which the handbag ime is sold Handbag Markets Domestic R230. Foreign R115.000 Sales Traceable fixed expenses advertising Variable expenses as percentage of sales 49,000 R6,000 42 24 All of the handbag product line's selling and administrative expenses and depreciation are common to the markets in which the product is sold. Prepare a contribution format segmented income statement for the handbag product line with segments defined as markets. Sales Market Domestic Handbags Foreign R R Traceable fixed expenses R R Common fixed expenses Total common fixed expenses R 3. Refer to the statement prepared in (1) above. The sales manager wants to run a special promotional campaign on one of the product lines over the next month. A marketing study indicates that such a campaign would increase sales of the Garments product line by R203,000 or sales of the shoes product line by R148,000. The campaign would cost R33,000. a. Compute the increased operating income for these product lines for the expected increased sales. Garments Increased operating income R Shoes RE b. Based on the above results, which product line should be chosen? O Shoes O Garments