Shake Smart Kevin Gelfand and Martin Reiman cofounded their on-the-go healthy food start-up, Shake Smart, as a functional nutrition company targeting college students. They became friends at the University of Louisville. Their affordable, quick, and fresh options include customized protein shakes, acai bowls, and egg-white breakfast wraps. Of course, there are vegan, vegetarian, and gluten-free options. The pair wants to differentiate their small business by using healthy ingredients, innovative technology to keep overhead down, and fast service while still maintaining affordable prices for cash-strapped college students.

Drone MVP Drones are hotthere were over 80 must-watch drone start-ups in 2022 alone. This level of competition overwhelms many people. Harrison Sheingberg and Louis Van Hove, who met at the University of Kentucky, found the challenge to be fun. Rather than building drone hardware, Drone MVP is a platform that allows clients who need drone video footage to connect with drone pilots. Each has a problem Drone MVP solves: Clients have a hard time finding a pilot with specific skills at a reasonable price, while drone pilots have difficulty advertising their services to the right clients.

Question: Which promotional mix elements (Advertising, personal selling, etc.) are most suitable for these companies? Explain