Question
Shamrock wants to know if its customers tend to buy more or less cars than the average cars consumer. They have a market share in
Shamrock wants to know if its customers tend to
buy more or less cars than the average cars consumer.
They have a market share in New Brunswick of 17%, and a penetration
share of 71%. They sold 1550000 cars last year, and know
that the total sales of cars for people who bought at least
one cars from Shamrock was 3431000. What is their
Heavy Use Index?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
