Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Shanghai General Motors Co . Ltd . ( Shanghai GM ) was established in June 1 9 9 7 . It is a joint venture
Shanghai General Motors CoLtdShanghai GM was established in June It is a joint venture between Shanghai Automotive Industry Corporation SAIC and General Motors. GM had permission to establish its own distribution and sales network in China and could reproduce a supply chain that was similar to the one in the United States. Considered the largest and most innovative automobile complex in China, Shanghai GM has three major manufacturing bases as well as four vehicle and two powertrain plants. With its customeroriented and marketdriven philosophy, Shanghai GM satisfies the evergrowing market demand by offering rich product lines and superior services. Today, Shanghai GM is a multibrand company with over product lines including the worldrenowned Buick, Chevrolet, and Cadillac brands, covering the luxury, compact sedan, MPV and SUV segments, as well as hybrid and electric vehicles.
What benefits does this joint venture bring to GM and to SAIC? point; word limit: words
For GM what are the benefits of having direct control over their distribution channels in China? point; word
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started