Shanice and Peter are students enrolled in Marketing Management (MKT 300) at UCC. They are doing a joint research paper on brand loyalty. They believe that the more satisfied a customer is with a particular product, the more loyal they will be to that company. Shanice believes that this is a causal relationship and that the best techniques to test this type of relationship is the correlation coefficient and scatter plot.Peter on the other hand, believes that a regression model and the coefficient of determination would be more appropriate. Who do you agree with and why?