Shannon's Brewery is a newly opened micro-brewery of craft beers located about a mile from Samantha and brew master) Samantha Springs "is an exceptional water source." Irs surrounded by a hollowed out with this very fine sand. The water travels for miles, and the end product is this filtered water that is just phenomenal.- Shannon Carter crafts what the brew master calls wholesome beers from his Irish heritage. Shannon's mission statement closely reflects this philosophy. According to Shannon Carter Springs in Keller,Texas. According to Shannon Carter, (owner, founder ks that have bee very unique rock formation that has wery. made with the highest quality, non-GMO grains and malts available and brewed using t echniques garnere Our award-winning beer is brewed with the best stuff on earth: pure spring water, whole grain, whole flower hops and a whole lotta lovel! For us, brewed with the best stuff on earth,"is much more than a saying.. it's a guiding principle. Paramount to this commitment is our multi step fire-brewed process 121 What makes Shannon's beer great13] Pure Samantha Springs Water- We start the brewing process with pure Samantha Springs water - straight from the spring through our filtering system, right into ou brewing tanks-no chlorine, fluoride or any other treatments. just pure spring water e Fire Brewed Process-Our beer is brewed using an old-world fire-brewed process handed down by the founder's great grandfather. This process enables us to precisely control enzyme activity. produce superior malty flavors and delicately caramelize our sugars- creating truly wonderful and unique beers. All-Natural & Wholesome Ingredients- We use pure spring water, quality malted barley and whole flower hops in all of our brews. This provides our beer a complexty flavor profile and aroma that is wholesome, natural and truly enjoyable Patience -Great beer takes time - it requires patience in brewing, fermenting and especially aging. Our beers are allowed to age properly, ensuring a wholesome and great tasting beer Table 1 summarizes the sales in gallons of beer and dollars for Shannon's major competitors in the DFW area. Also contained in the exhibit are estimates of total beer sales for 2014 in the counties comprising Shannon's relevant market area. These counties include Dallas Denton, Tarrant, Collin Table 1. Sales Data for Five Craft Beer Brewers in the DFW Area. Wise, and Cook Deep Elumm Petticola Total 6-County Revolver Rahr& Sons 38,894 241,145 1,205,726 Sal 194472 6,028,632 Barrels Sold Gallons Sold 4,862 50,716 4,278 32,630