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Shape Co . is currently selling 1 5 3 , 0 0 0 units of its product at $ 1 8 per unit. The company
Shape Co is currently selling units of its product at $ per unit. The
company has decided to start a new advertising strategy that would cost $ As a
result of the new advertising, the marketing department is estimating that there will be
a increase in sales volume. The variable cost per unit is $ What will be the overall
result of this decision?
a An increase in sales of $
b A decrease in operating income of $
c An increase in sales of $
d An increase in operating income of $
e A decrease in operating income of $
f An increase in sales of $
g No impact on the income statement
h None of the above
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