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Shape Co . is currently selling 1 5 3 , 0 0 0 units of its product at $ 1 8 per unit. The company

Shape Co. is currently selling 153,000 units of its product at $18 per unit. The
company has decided to start a new advertising strategy that would cost $44,000. As a
result of the new advertising, the marketing department is estimating that there will be
a 7% increase in sales volume. The variable cost per unit is $10. What will be the overall
result of this decision?
a. An increase in sales of $41,680
b. A decrease in operating income of $44,000
c. An increase in sales of $85,680
d. An increase in operating income of $41,680
e. A decrease in operating income of $85,680
f. An increase in sales of $44,000
g. No impact on the income statement
h. None of the above

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