Sharing is important to effectively market on a social commerce site. One way to affect sharing is to create a user gallery. A user gallery refers to

A part of teh site dedicated to a group of people who meet online to communicate abot a products and help each other solve related problems.

A part of the site to publish customer testimonials.

Where users can share their creations, shopping lists, and wish lists.

Enable shoppers to show products by most viewed, most favorite, or most commented.