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Sharon inc. had just landed a white whale of a customer, BC University, after spending $52,000 in initial acquisition costs! BC University is expected to
Sharon inc. had just landed a white whale of a customer, BC University, after spending $52,000 in initial acquisition costs! BC University is expected to generate $39,000 a year in margin, and Sharon inc expects this relationship to last for a very long time (decades). Additional costs to serve and retain BC University are estimated to be $20,000 annually. The retention rate per period is 92%. The cost of capital for Sharon inc is 15%. What is the customer lifetime value of BC University for Sharon inc?
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