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Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut
Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:O
a it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
b as the producer of the products, it will be able to perform the same functions more efficiently.
c telemarketing will become the only viable means of distributing its products.
d most of the marketing functions performed by marketing intermediaries are helpful, but they aren't necessary.Clear my choice
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