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Shawn had a craving for sushi so he searched yellowpages.com for the name of a restaurant in his vicinity that serves this type of food.
Shawn had a craving for sushi so he searched yellowpages.com for the name of a restaurant in his vicinity that serves this type of food. When he arrived at his destination, he was impressed with the menu posted outside the door and decided to go in He was greeted with a smile by a hostess and then immediately seated at a wellappointed table where he was given a warm cloth for his hands. A waiter beautifully presented the food, the rice was the perfect texture and temperature, and the fish was fresh and delicious. Halfway thought the meal, he excused himself to go to the restroom. It was clean but the paper towel dispenser was empty. He returned to his table, finished his meal, and paid his check. The hostess said goodbye and asked him to return. Which of these statements is most accurate?
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Reading the menu posted outside the door was Shawns first point of interaction in the customer contact audit because if he hadnt liked the selections, he wouldnt have gone into the restaurant.
Being greeted by the hostess was the first point of interaction in the customer contact audit because it was the first human encounter with the actual service providerthe restaurants employee.
The first point of interaction in the customer contact audit wasnt written, it was implied. The real first point in the customer contact audit should have been between Shawn and the waiter, not Shawn and the hostess. The waiter is wholly responsible for the service quality delivered.
The lack of paper towels in the restroom was the first point of interaction in the customer contact audit because it was the first time his expectations werent met.
Yelp reviews, the menu on the door, the hostesss greeting, the waiter, the quality and presentation of food, and even the restroom were all important service encounters.
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